Team Vitality x hummel: The bee joins the iconic bumblebee!

The highlight of this collaboration is the hummel x Vitality Pro Kit, a set of professional gaming apparel designed to offer style and functionality to players. Comprising a hoodie, jacket and jogging suit, this kit is much more than just a uniform. It symbolizes belonging to a dynamic team, organization and community.

The Pro Kit hoodie, jacket and jogging suit combine iconic hummel elements, such as the iconic chevrons, with the modern, recognizable Team Vitality aesthetic. The players proudly wear these garments, embodying the spirit of competition and unity that characterizes the team.

In addition, we can add to the list the new official Vitality rosters jersey by hummel. It features the traditional Vitality colors, yellow and black. As well as the Danish brand's emblematic chevrons, the scapular on the chest and the V on the back, a true hummel signature. Each jersey can be flocked at the buyer's discretion, so it can be 100% personalized or feature the names of Vitality's star players, such as ZyWOo and Zen.

« We are delighted to welcome hummel as Team Vitality's new equipment supplier for the next three years. It's a privilege to be able to write the story of our tenth year of existence together and around strong esport values. We're going to do everything we can to ensure that our players succeed in making 2023 an exceptional year, so that this collaboration can shine in the finest international competitions.says Nicolas Maurer - CEO and co-founder of Team Vitality.

« The esport industry is experiencing extraordinary growth, not only in terms of active players and fan communities, but also in the associated merchandising market. That's also why we're extremely proud to be joining forces with Team Vitality, one of the best in the world, with a massive fan base both nationally and internationally. We are truly impressed by their professionalism and performance, and look forward to developing our partnership for the benefit of our respective communities.says Allan Vad Nielsen, CEO of hummel.

Beyond Esport

The partnership between Team Vitality and hummel transcends the boundaries of esport. It demonstrates how esport can serve as a catalyst for innovation in other industries, notably fashion. This collaboration marks a step forward in the integration of esport culture into popular culture.

In its century of existence, hummel has conquered the sports industry and emerged as a global brand, largely thanks to a series of prestigious partnerships. These include the Danish national soccer team, Everton FC, Southampton, Real Betis and AS Saint-Étienne. In esport, hummel is also the proud sponsor of Danish team Astralis.

For its part, Team Vitality is unquestionably one of the world's most prestigious and influential esports organizations. Founded in 2013, it has carved out a place for itself in a variety of games such as League of Legends, Counter-Strike: Global Offensive, and many others. The brand is synonymous with excellence, determination and success, as shown with Zen and ZyWOo, two exceptional players playing under the structure's colors.

A bright future

The partnership between Team Vitality and hummel paves the way for an exciting future for esports and its partnerships. It shows how iconic brands can join forces to create products and experiences that leave a lasting impression. With the hummel x Vitality Pro Kit as witness, we are witnessing the birth of an era where style, performance and team spirit converge to redefine the standards of modern esport.